According to market research firm Valuates, the healthcare analytics market will grow at a CAGR of 23.55% to $43 billion by 2025. This shows that the demand for medical and health data by insurers, government agencies, and product marketers is going through the roof!
But where is the consumer in this equation?
There are numerous privacy initiatives around the world which should be applauded. However, with social media companies taking ownership of most online data, where does the consumer sit in this equation?
The next phase of healthcare data applications will be putting the consumer at the center – giving users control over their health information and rewarding them in terms of cost savings, better healthcare, and through participation in research and rewards programs.
Check out Opu Labs plans for the future of Decentralized Healthcare Data.