Opu Labs Announces New Board Members and Advisors

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While we continue the work on our upcoming marketplace release, we have some great news about new additions to our team.

Ali Kole and Stormy Simon have recently joined the Opu Labs, Inc. Board of Directors. We are thrilled to have them join us!

Stormy Simon

Stormy was an instrumental player in the development of Ecommerce through her 15 years at Overstock.com. She entered the company as a temp in 2001 and within 2 years had become the VP of Branding with her production of the iconic “Discover the Secret of the Big O” campaign. Stormy went on to develop many departments winning numerous awards for her efforts in marketing and customer care. She was the International spokesperson for years and has been featured on CNN, Forbes, Inc. 500, and many other media outlets. Stormy was named a 2016 Power Player by the National Retail Federation and Top Innovator from Utah Women’s Tech Council. In 2016, she left Overstock as President and member of the board to explore the emerging cannabis industry where she currently lends services to female owned start ups, serves on the Board of Directors for High Times and Advisory Board Member of CannaKids.

Ali Kole

Ali Kole is a beauty addict, CEO, advisor and investor.  After 16 years at McKinsey, Bain, Harvard Business School and Microsoft, Ali realized it would be a lot more fun to create a career aligned with her passion.  This led to 8 years at LVMH creating, acquiring, running and reshaping beauty brands, as Chief Executive Officer of skincare brand Ole Henriksen and SVP of Strategy & Business Development for Sephora.  She co-created Kendo, the brand incubator behind Fenty, Marc Jacobs Beauty and other disruptive influencers, and now advises beauty investors and brands. Ali is a personal growth and wellness devotee and loves makeup free days spent hiking, teaching sensual dance, and enjoying spa and adventure travel.  After 9 years in LA, she and her husband Keith moved to Boulder CO and are happily settling into mountain living.

Also we have two new welcome additions to our outside advisory board, – both experts with deep experience in FinTech and blockchain technology.

Quentin Herbrecht

Quentin is a serial  entrepreneur who has worked with more than 20 successful ICOs. He is also a representative for several VC funds including FasterCapital and has extensive experience in advisory, mentorship and ICO development.

Chen Si Yuan

Chen Si Yuan is the Founder and CEO of the Northern Capital investment company.  He has acted as a financial advisor to over twenty ICOs. He has extensive experience as a fund manager, securities trader and market development manager.

We hope to have more news soon regarding the upcoming product release, the results of the recent skincare challenge survey as well as news on partnerships.

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Opu Coin Smart Contracts Released on Ethereum

We are pleased to report that the OPU Coin smart contracts have been successfully deployed on Ethereum! The official contact address is as follows:


 The token tracker page for OPU Coin can be found here: https://etherscan.io/token/0xedf66033e74cd7734316c4cb5aeaa2e8f7f620c8

 Note, do not rely on any other blockchain contracts or addresses using the same name as Opu, Opu Labs, or Opu Coin. Given that we have conducted the development of OPU Coin as an open source project, there are some unauthorized versions of the smart contract appearing on Etherscan. These addresses should never be used and will not be    recognized by Opu Labs as legitimate tokens. Unauthorized usage of our smart contract code is a copyright and trademark violation and we strongly request third parties to contact us if they would like to use the code in any way.

Over the course this quarter, we will be executing the various OPU Coin allocations and enabling OPU functionality across the platform. In addition, we are actively working on our Marketplace which will include the release of both the Android and iOS apps. So expect to see more news from us soon!!

Opu Coin Distribution Update


Opu Labs would like to thank our community for the strong participation in our Opu Rewards program. We are super excited to share that so far we have over 123,000 accounts on opu.ai and over 30,000 users in our Telegram group. Over 50,000 users have completed a skincare profile and of those users, 28,000 have submitted skincare images to help train our AI engine.

From our community’s participation in our social airdrop and our new skincare research challenge, this consumer support has been integral for Opu to partner with our first group of skincare brands (stay tuned for more information). To support these partnerships, Opu Labs had allocated 189,000,000 OPU (189 Million) towards Opu Rewards for the token sale phase. Here’s how those rewards have been distributed thus far:

Please note that as of December 20th, the Brand Research Challenges and Skincare Rewards will continue while the rest of the ICO programs will come to an end.

Because of the large number of participants in Opu Rewards, we’ve been receiving daily requests about how OPU earned from the program will be distributed. In this post, we discuss those questions and provide some background on our policies.

Recent ICO Price Crashes

Before we provide our answers to the most commonly asked questions, it’s important to provide some context on the state of the ICO market since Opu Labs first launched. From our review of ICO performances over the past 6 months, we found that over 90% of publicly traded projects are currently trading significantly below their ICO Price. As many of you know Bitcoin has dropped from it’s peak of $20,000 USD in December 2017 to a current valuation of around $3,500. Similarly, Ethereum has experienced over a 90% drop in value from it’s peak of $1,200 to a current price of around $85.

Why is Opu Labs telling me this?
Observing these market movements has been an extremely beneficial learning experience. In response we have already taken several value building steps – we significantly reduced our hard cap, significantly reduced our total supply, reallocated the pools, and implemented numerous mechanisms to promote price stability. And most importantly, we have learned that premature bounty distributions are one of the main causes of price crashes on secondary cryptocurrency exchanges.

Despite all the volatility in the markets over the past few months, Opu Labs hit its softcap and generated significant market interest in our platform. So going forward, Opu Labs plans to release its full platform ecosystem BEFORE listing on any secondary exchanges. Rather than taking  the “traditional” approach of listing on an exchange immediately after the close of ICO, Opu Labs will instead release the Opu Marketplace before listing on public exchanges to avoid unnecessary price speculation.

But wait, I want the tokens I earned!

We understand that some Opu Rewards members will want to liquidate their tokens based on their experience with other coin offerings. So why can’t you do this with the Opu coins you earned? Here’s why we won’t be listing Opu immediately on secondary exchanges. With a large percentage of our issued supply allocated to Opu Rewards participants, we will carefully manage how the tokens make their way onto the open market.

Opu Labs allocated 1.35B OPU to the ICO (50% of our total supply) and 103,201,401 have been contracted by investors to date. So the Opu Labs public sale will end on December 20th, 2018 and no additional OPUs will be sold to the public after this date. The remaining OPUs in our supply will be allocated to OPU marketplace purchases and a portion of them possibly burned at a later date.

In parallel with the Opu Marketplace going live, Opu Labs will introduce the Liquidity Bridge to enable public holders to transfer their OPUs to buyers on the Opu Marketplace. The company is targeting to have the Opu Marketplace fully functional by the end of Q1 2019.

Exchange Demand

Liquidity is a huge concern with most cryptocurrencies. In the past, the easiest way to tackle liquidity was to list on as many exchanges as possible. Opu Labs has been and is currently still being approached by dozens of exchanges (over 50 to date) to list on their exchange. We are thrilled to get this much interest. However, we will take a methodical approach and pick those exchanges who fit our business model and vision the closest.

As our Liquidity Bridge will provide token holders with liquidity directly within the ecosystem, Opu Labs has decided to wait to list on exchanges until both the Opu Marketplace and the Liquidity Bridge are live.

Now, let’s explain how this affects Purchasers and Opu Rewards token holders.

When will I receive my OPU from Opu Rewards?

All purchasers of OPUs who passed KYC will receive their tokens as promised within 14 days after the close of ICO. We want to encourage purchasers to continue to hold their OPU through our holding bonus program. Instructions and details surrounding the holding bonus program will be sent directly to purchaser’s login email(s).

All OPU earned from Opu Rewards will be available for in-app utility following the close of our public sale and the launch of the OPU marketplace with products or services available in your geographic region.

For those rewards holders who would like to hold and later sell their tokens, we will start unlocking a portion of those tokens after we have listed on our first few exchanges, but not before this date. We will make regular announcements on the status of the marketplace and exchange listing progress.

Our intention is to provide our early adopters with an opportunity to purchase skincare goods & services at a discounted rate thanks to their early support for the project. But at the same time, we must take every necessary precaution to minimize token dumping, price speculation and to promote real utility.

As we continue to build out the Opu ecosystem, we hope our rewards participants will appreciate the pure utility for which the OPU Coin has been designed. We fully intend to promote liquidity for all of our ecosystem participants and want to stress that this distribution method is intended to benefit the largest number of holders over the long-term.

Thank you for your patience and support. We encourage you to continue to participate through the new Brand Rewards and Challenge Program and track our new feature releases over the next few months.


Opu Labs

We’ve hit our softcap! Last chance to purchase OPUs from the public sale

Security Audit Complete. 2.7B perpetual supply finalized.

We are pleased to inform you that last week we hit our softcap. This paves the way for us to complete the public token sale on December 20th as planned and to move on to the next phase of the platform and business development.

In conjunction with this last phase of the public sale, we have published the following “Final Stretch Pricing for Opu Coin” which you can see on our website. This will be the last chance for public purchasers of Opu Coin to purchase the token prior to our release of the Opu Marketplace.

Completion of Security Audit

We engaged with New Alchemy to conduct a full security audit of OPU. The results are complete and the audit report is posted here. Our code has been deemed “trustful” and all significant issues identified by the auditors were addressed. We are now doing final testing of the code on the testnet in preparation for release on the mainnet soon.


Elimination of Real-Time Minting

After receiving a wide variety of feedback during this public sale period, we made the decision to remove the real-time minting feature from the smart contract. As those who have been following us will know, we originally created a reserve in order to account for the very large consumer base we expect to adopt our token in the skincare market. We then eliminated the reserve in favor of a real-time minting function which would have been limited to rewards tokens issuance. For the final release of OPU coin however, this has been completely eliminated and we will go to market with a 2.7B perpetual maximum supply. This will create even more scarcity for the token going forward. You can see our revised model in the latest version of the white paper.

There will be more news coming soon related to new platform features and services. Please stay tuned!

Join Our First Skincare Research Challenge Today!

We would like to thank you for the tremendous success of our AirDrop campaign – 125K users and growing! Opu Labs is now turning our focus from social engagement to the expansion of our skincare analysis service. Our goal is to better understand your skincare needs so we can provide you with the best options on skin care products and treatments.

Opu Labs today introduces our first Skin Care Research Challenge. We will provide users who have completed an Opu skincare profile with the ability to earn at least 2000 OPUs for completing the survey. The first part of the survey should take approximately 15-20 minutes to complete. Participation will be guaranteed for the first 1000 users who complete all the steps. You can find the challenge on the Opu menu.

Register and complete the challenge on our website to receive OPU Coins as your reward.

Opu Labs enables you to positively improve your skin health. As your Pocket Skin Care Advisor, Opu Labs will provide users with exclusive access to treatment centres, brand specialists and product manufacturers. And all at your fingertips.

Stay tuned for more reward programs from our skincare brand partners.

Join Our Token Sale In Ten Easy Steps🚀

Here’s how to do it…

Welcome to the official guide on how to participate in Opu Labs’ Token Sale!

Follow these ten short steps and you’ll soon have your Opu Wallet up and running — allowing you to get a head start in your quest to acquire Opu Coins.


Head to https://wallet.opu.ai/ and register your account. You must be a citizen OUTSIDE of U.S. or Japan and all checkboxes must be checked.


After you sign up, verify your email by clicking on the link sent to your mailbox.


In order to qualify for the Token Sale, we need you to go through a short KYC process to verify your identity, so you’ll need to follow the on-screen instructions.


Then you’ll need to upload your Proof of Identity. It has to be a photo of your Passport or National ID — NOT a scanned image.


Ready for your closeup? Next, you’ll need to take a selfie – while holding the ID document submitted.


Verification can take up to 24 hours, but usually takes only a few minutes. Refresh your page to see if you passed!


After successfully verifying your ID, you can start using your Opu Wallet.


Login with your newly-created user account.


The Wallet dashboard tells you all you need to know to buy Opu Coins.

STEP #10

To buy tokens, you’ll need to send the appropriate amount to the address that appears in the pop-up screen. You can purchase OPU coins with Bitcoin, Ether, or Litecoin.

To receive your tokens after the ICO ends, you will need to provide your ETH wallet address.

But What Wallet Will Be Able To Store Opu Coins?

Any wallet that supports custom ERC-20 tokens can handle OPU. Here are a few worth looking at:

  • MyEtherWallet (Web)
  • MetaMask (Browser)
  • Parity (Desktop)
  • Mist (Desktop)
  • Ledger Nano S / Ledger Blue (Hardware)
  • Trezor (Hardware)

And, that’s it. It’s simple as that!

If you have any more questions, our Telegram moderators are ready for duty 24/7.

Evolving Skincare Through Blockchain Technology

We are excited to welcome you to our project! For more information, follow the links below:

• 🌐 Website (ICO): https://ico.opu.ai

Tech Visionary, Keith Teare, Joins Opu Labs Advisory Board

We’re extremely excited that international tech sector veteran, Keith Teare, has joined the Opu Labs team as our latest blockchain advisor.

Keith will work closely with CEO, Marc Bookman, as well as with the wider team as we begin our ICO activity in earnest.

A British entrepreneur now resident in Silicon Valley, US, Keith needs little introduction. He has founded numerous successful high profile tech companies, including pioneering domain registry, RealNames; Europe’s first ISP, Easynet; and the world’s first internet cafe, Cyberia. He was also a co-founding shareholder of leading digital media news brand, TechCrunch.

Keith currently serves as executive chair at VC firm, Accelerated Digital Ventures, and has advised on a number of successful ICOs — including Crypterium, ICOBox, R_Block, MediChain, and now Opu Labs. He is also an investor in Push Doctor.

He’ll be an asset to our already strong team of blockchain experts, who include Brennan Bennett, Toomas Allmere, Sydney Armani, Naviin Kapoor, Jay Manciocchi, and Martin Lind.

For more information about Opu Labs’ ICO, visit: http://ico.opu.ai/

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Read our Whitepaper: http://ico.opu.ai/whitepaper
Join our Telegram group: https://t.me/opulabs
Catch us on Twitter: https://twitter.com/opulabs
Follow us on Facebook: https://www.facebook.com/OpuLabs/
Check us out on Instagram: https://www.instagram.com/opulabs/
Connect with us on Reddit; https://www.reddit.com/r/opulabs/
Read what we’re saying on Medium: https://medium.com/opu-labs
For inquiries, contact: ico@opu.ai

Not yet whitelisted? Sign up ASAP.

Opu Labs’ ICO — The Inside Story

On the eve of our Pre-Sale I wanted to reach out to the community and share our story.

The entire Opu Labs initiative has been data driven. Data drove us to focus on product marketing on mobile devices, data drove us to focus on skincare products, and data showed us that there was a problem to be solved in this industry.

Since launching our Opu Coin initiative a few weeks ago, we have built a community of well over 100K people and it keeps on growing. And so we want to apply the same data driven discipline here.

We now have a community with participants from 189 countries with our friends from Vietnam being the largest — Chào mừng! Our members are approximately 20% women — much higher than the average for crypto — a number that’s sure to grow. Also we see that a very large percentage of our community works in financial services or e-commerce industries. So we are engaged with an unbelievably diverse audience who is sophisticated about blockchain and financial technology.

I have been following encrypted digital payment systems since the late ‘90s and have been tracking bitcoin since the early days. In recent years, I have focused on tokens which enable ecosystems and help accelerate commerce. At the peak of the market last November, I should have been happy with the numbers. Actually I was figuratively kicking myself that I hadn’t gotten into certain tokens earlier when I first heard of them! So this led me to start thinking more deeply about what makes a good ICO; and when doing an ICO actually makes sense for a company.

Also last year, I had been advised by several friends that I should be looking into ICOs as a way to grow our business. But given the tokens I had studied, I rejected the idea out of hand as being too much work and still too early. Enter James Hodgman, our Chief Architect and lead developer for Opu Labs. James confided in me that he had also been dabbling in crypto and that he thought we should accelerate plans for our Rewards & Payment system using the blockchain. The timing couldn’t have been better and I agreed to look into it.

A blockchain based financial model is about tokenizing the front-end of your business, as opposed to securitizing the back-end through tedious equity contracts which were created in the 17th century. By tokenizing the front-end and doing a token pre-sale, the company can plan long-term and laser focus on the market without distractions. Our token holders can get liquidity and hold an asset which is both tradeable as well as usable on our network for services. We can reach out to a vast marketplace globally to find potential customers, collaborators, and fans who understand the vision and like the long-term prospects of the token. And we at Opu Labs have committed fully to making Opu Coin a success as a critical component of our Skincare Intelligence platform.

We are extremely grateful to the 100K+ people from just about every U.N. country who have gathered around us at this point. We welcome you, need your support and look forward to your participation! Together — through better data — we will enable Opu to connect consumers to optimal skincare solutions while giving our users control of their personal information.

Please watch our channels for more info on how to participate in the Pre-sale and beyond.

Thank you.

Marc Bookman
Opu Labs, Ltd.

Opu Community Update: Whitepaper Version 2.2 Ready

We continue to get great feedback on our whitepaper and tokenomics model. Version 2.2 of our whitepaper has just been published with further details on our token allocation model and plans for a repurchase program.

To satisfy a 2% penetration of the online skincare market and to maintain a sufficient supply of OPU coins, we established a Growth Reserve. Going forward, we believe penetration in the skincare app category can be much higher, possibly even 30%. And with our plans to provide APIs to 3rd party developers, we need to be prepared.

Growth Reserve tokens will be issued primarily for rewards and only sold when the market can’t satisfy Opu Network demand. When tokens are purchased for transactions, opportunities to sell will be first given to public holders.

Further information coming soon in a dedicated tokenomics blog post.

Our social communities are steadily growing.

Here are the latest numbers:

Not following us already? Click the links above to join the conversation.

Don’t forget to subscribe to our Medium channel for regular updates. And here’s a link to our last update if you missed it.

This just in…

Dr Anna Karp, one of our lead dermatologists, has been featured in Blockchain Healthcare Review. Read the full article.

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For more information about Opu Labs’ ICO, visit: http://ico.opu.ai/

Read our Whitepaper: http://ico.opu.ai/whitepaper
Join our Telegram group: https://t.me/opulabs
Catch us on Twitter: https://twitter.com/opulabs
Follow us on Facebook: https://www.facebook.com/OpuLabs/
Check us out on Instagram: https://www.instagram.com/opulabs/
Connect with us on Reddit; https://www.reddit.com/r/opulabs/
Read what we’re saying on Medium: https://medium.com/opu-labs
For inquiries, contact: ico@opu.ai